About CuddleBuds

It didn’t start in a boardroom. It started in a hospitalwaiting room.

We didn't launch CuddleBuds because we saw a gap in the market. We launched it because we were terrified.

When two of our kids - Roohi, living with us in Mumbai, and our oldie Junior, back home in Patna, were simultaneously hospitalised with severe food-related digestive issues, the guilt hit us hard.

We had trusted the labels. We had trusted the "premium" marketing. And it put our family in the hospital.

We stopped trusting the industry, and started cooking

We threw out the mystery pastes and the unpronounceable ingredients. We went back to our own kitchen. I started cooking fresh, real, visible meals for them, and shared the recipes with my parents back home. The change wasn't just gradual, it was visible. They got their energy back. The digestive issues stopped. The bowls were licked clean.

Food so real, it couldn't stay a secret.

We weren't trying to start a business. But soon, friends with fussy eaters were asking what we were doing differently. So, they started feeding the exact same meals to their pets.

The results were identical. That’s when we realised: this wasn't just our problem. The whole system was broken.