How We Started
CuddleBuds began with a simple intention, to bring cleaner, more trustworthy nutrition to pets.
While exploring available pet food options, it became clear that while there were many choices, very few focused on real ingredients, clear sourcing, and everyday balanced nutrition.
This led to the idea of creating fresh, home-style meals using high-quality, human-grade ingredients, free from unnecessary additives and built around what pets actually need. What started as a small, personal effort soon grew into a larger mission to make clean, reliable pet food more accessible across India.
Today, CuddleBuds stands for honest ingredients, thoughtful nutrition, and food that pets can truly thrive on.
What Makes Us Different
Human-Grade Ingredients
Every meal is made with ingredients fit for human consumption, real meats, whole vegetables, and natural superfoods. Nothing hidden, nothing vague.
High-Protein Recipes
Our meals are protein-rich to support lean muscle, sustained energy, and long-term vitality in dogs and cats of all breeds and sizes.
Functional Superfoods
We include ingredients like turmeric, flaxseed, pumpkin, and carrots, not for the label, but because they genuinely support digestion, immunity, and coat health.
No Preservatives or Fillers
You won't find artificial additives, synthetic preservatives, or low-quality fillers in any of our recipes. Ever.
Made Fresh
Our meals are prepared fresh, not shelf-stabilised for years. Because fresh food works better, for pets and people alike.
Our Mission
To make fresh, nutritious pet food accessible to every pet parent in India who wants better for their animal.
Better food means healthier weight, stronger immunity, better digestion, and more good years together. We're here to make that easier to choose.
Our Standard
Before any recipe makes it into our lineup, we ask one question: would we feed this to our own pets?
If the answer isn't a confident yes, we go back to the drawing board. It's a simple standard, but it keeps everything honest.
Meet the founders
Anurag Pandey, founder of CuddleBuds, is a legal professional turned entrepreneur and a graduate of NALSAR University of Law. After working with organizations like ICICI Bank and Reliance Nippon Life Insurance, he identified a gap in the pet food market, products that lacked transparency and relied heavily on processed ingredients. Driven by the belief that pets deserve better, he built CuddleBuds to offer clean, human-grade meals made with real ingredients. Today, the brand reflects his focus on trust, quality, and better everyday nutrition for pets.
Dipanta, co-founder of CuddleBuds, leads operations and growth, ensuring every product and experience reflects the brand’s commitment to quality and consistency. She plays a key role in scaling the brand while staying aligned with its focus on clean, trustworthy pet nutrition.
CuddleBuds
Real ingredients, real nutrition, made with care.
Anurag Pandey
Founder & CEO